Xiaomi Redmi 4A First Sale Sees 250,000 Units Sold in 4 Minutes on Amazon India, Mi.com

Xiaomi Redmi 4A’s first sale in India was on Thursday, starting at 12pm IST on both Amazon India and Mi.com. Now, the online marketplace and the Chinese consumer electronics company have announced that the sale set a record for the fastest smartphone sale on launch day in India.

Xiaomi Redmi 4A First Sale Sees 250,000 Units Sold in 4 Minutes on Amazon India, Mi.com

Across both Amazon India and Mi.com, the companies claim that 250,000 units of the Xiaomi Redmi 4A were sold within 4 minutes. Amazon India also said that during the period of the sale, it saw site-wide orders spike to a record 1,500 per second, and 5 million hits per minute. The online marketplace added that it received over 1 million ‘notify me’ alerts from customers.

Noor Patel, Director Category Management, Amazon India said, “We are thrilled to have witnessed such an overwhelming customer response for the Redmi 4A smartphone. We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from.”

Raghu Reddy, Online Sales Head, Xiaomi India said, “We are pleased with the record sales of more than 250,000 units of Redmi 4A on Amazon and Mi.com. The device has much to offer to customers and it is the best in its price segment. Our Mi Fans are at the core of our business and their response to the sale has been tremendous. This is our most affordable smartphone to date and delivers on our brand promise of innovation for everyone.”

Lenovo, Xiaomi See Gains in Indian Smartphone Market in Q3 2016

Lenovo, Xiaomi See Gains in Indian Smartphone Market in Q3 2016: Canalys

  • Micromax, Intex & Lava have seen a downfall in their smartphone shipment
  • Lenovo displaced Micromax to take the second spot in terms of shipments
  • Xiaomi has reached the number four spot in terms of shipments

According to a market research firm, the Indian smartphone market in Q3 2016 experienced a 20 percent year-on-year growth in terms of shipments, growing to 30 million units. Samsung grew along with the market, and retained a lead of just over 20 percent. Other manufacturers like Micromax, Intex, and Lava have seen a slump in their shipments in the country whereas Chinese mobile giants – Lenovo and Xiaomi have climbed to get the second and fourth positions respectively.

Canalys on Tuesday published its report for Q3 2016 smartphone shipments in India, giving an insight into the smartphone growth in the country. Lenovo has ousted Micromax from the second spot, and the research firm cites an increase in offline sales as the reason for its growth in shipments. Micromax stands at the third spot. Xiaomi, on the other hand, has reached the number four spot, thanks to an increased number of shipments – a 170 percent growth year-on-year, and more than double when compared to the previous quarter. Canalys says this was the company’s strongest quarter yet in India, in terms of shipments.

Canalys Analyst, Rushabh Doshi, says, “Lenovo’s focus on offline channels and Xiaomi’s move away from being an online-only vendor have clearly helped.”The number of smartphones that support 4G LTE are increasing in the country, with almost every manufacturer increasing its 4G portfolio. The new entrants like Lyf have also climbed to gain good positions on the ladder, with Lyf itself holding the fifth position. The advent of recently-launched Reliance Jio has shot up the 4G smartphone market in India, among other reasons to boost up to the new statistics.

Doshi adds, “Indian consumers are increasingly looking past local players’ smartphones in favour of international brands. There is ongoing portfolio consolidation as local players change their product strategies, emphasizing the 4G-enabled models that are now becoming mainstream. Besides having a strong LTE portfolio, channel strategy is increasingly important for smart phone success… ‘Despite its smartphone shipments halving, Micromax held onto third place, but it is coming under pressure from Xiaomi and fifth-placed Lyf.”

In a related news, India is also predicted to reach 1 billion unique mobile subscribers by 2020, as per a latest report published by GSMA at an event in Gurgaon. The 4G connections in the country are also forecast to grow rapidly, growing from just three million at the end of 2015 to 280 million by 2020, the report says.