Photo Credit: Weibo/ Lei Jun
- Xiaomi used the Chinese version of Redmi Note 7 for the space voyage
- Redmi Note 7 was launched earlier this year
- The new Redmi phone packs a dual camera setup on the back
Xiaomi is at it again! In another unconventional marketing tactic, the company sent the Redmi Note 7 to space. Earlier, when it had introduced the Redmi Note 7, Xiaomi had posted videos showing employees stomping on the phone, throwing it down the staircase in a sealed garbage can, and even chopping vegetables on the smartphone, to show the device’s durability. The company’s latest marketing stunt, however, is taking things to the next level. During its space voyage, the Redmi smartphone also took some amazing pictures of the Earth’s surface from an altitude of 31,000 metres.
Xiaomi’s CEO, Lei Jun, posted a video titled “Little King Kong” (translated) on Weibo, which shows the Redmi Note 7 being launched into space using a balloon. With this move, the company is primarily looking to further strengthen the durability factor of the phone, thanks to the presence of Gorilla Glass 5 on both the front and back. The video was also published on YouTube by Xiaomi for the international followers of the brand.